High Tech Brand Owner/ Original Equipment Manufacturer (OEM) companies continue to survive in the roller coaster of consumer preference and technical innovation. Companies looking to innovate, remain competitive, and increase shareholder value face new challenges daily. Leaders in these organizations are under pressure to find the most profitable ways to bring products to market. Increasingly this means relying on third parties and outsourced relationships. This trend adds a new dimension to an already complex supply chain. Companies wanting to survive in this new industry model will require a set of supply chain tools allowing them to assimilate all of the trading partners into a single comprehensive environment.
 Challenges
- Unpredictable consumer demand makes forecasting highly error prone.
- Multiple distribution channels for the finished product increases sales and fulfilment complexity.
- Rapid price erosion for newly introduced products.
- High risk of obsolescence.
- Component supply disruptions.
- International logistics variability caused by globally distributed suppliers and contract manufacturers.
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